The customer looks at the product, likes it, and the price is right. And then comes the question everyone asks themselves before clicking "Buy": When will I receive it?
If they can’t find the answer on the product page, they’ll start looking elsewhere—at the competition. Or they’ll put it off until later, which usually means they won’t come back. Displaying the estimated delivery date directly on the product page is one of the simplest things you can do to significantly reduce bounce rates and increase conversion rates.
Why customers want to know the delivery date in advance
Today’s online shoppers are used to transparency. Major e-commerce sites display the estimated delivery date prominently—next to the price, next to the “Add to Cart” button, and sometimes even with a countdown clock showing the time remaining until the order deadline. Customers have grown accustomed to this, and when they don’t find this information, they perceive its absence as uncertainty.
Knowing the exact delivery date also reduces the number of customer inquiries such as „When will I receive my package?“—which saves time not only for the customer but also for you.
What WooCommerce offers out of the box
The standard WooCommerce setup does not display an estimated delivery time directly on the product page. While you can set order processing and shipping times in the shipping settings, this information isn’t shown to the customer until checkout—too late to influence their purchasing decision.
To display the estimated delivery date directly on the product page, you need to add this feature to WooCommerce.
Solution — Estimated Delivery Time plugin for WooCommerce
Plugin Estimated Delivery Time for WooCommerce The plugin from makemehappy.sk solves exactly this problem. Once installed and configured, it displays the estimated delivery date or delivery window directly on the product page, even before the customer clicks "Buy.".
The plugin is available at makemehappy.sk for an annual license fee of €19 per website.
Installation
Install the plugin using the standard method via the WordPress admin panel: Plugins → Add New → Upload Plugin. Upload the downloaded ZIP file and activate the plugin. After activation, go to WooCommerce → Settings, where you’ll find a tab or section for setting the estimated delivery time.
Setup — Step by Step
Display position
The first and most important setting is display position — where the delivery information appears on the product page. The plugin offers several options based on standard WooCommerce hooks: before the price, after the price, before the "Add to Cart" button, after the button, or in the product tabs.
The recommended position is next to the price or before the "Add to Cart" button — Customers will see it just as they’re considering a purchase, and the delivery information may be exactly what convinces them to click.
Setting the delivery time
Enter the number of business days it will take for the customer to receive the item. You can set a fixed number of days or a range (e.g., 2–4 business days). The plugin will calculate the current date and display a specific estimated date or time frame to the customer.
When setting the number of days, take into account the total time from order placement to delivery—that is, the time it takes to process the order in your warehouse plus shipping time. If you ship within 24 hours and the courier delivers the next day, the total time is 2 business days.
Exclusion of weekends and holidays
Most carriers do not deliver on weekends and holidays. Check the plugin settings to ensure it correctly handles business days and does not include Saturdays and Sundays in the estimated delivery date. Incorrect settings can result in the customer receiving an inaccurate date—which is worse than no date at all.
Main text
The plugin allows you to set custom text that will appear alongside the date. Instead of a dry „Delivery: June 3,“ you can display „Order today and receive by June 3“ or „We usually deliver within 2–3 business days.“ Call-to-action text works better than just the date alone.
Practical tips for proper setup
Be consistent with reality. If you advertise delivery within 2 days but actually ship every other day, customers will be disappointed. It’s better to say 3–4 days and deliver sooner than to promise fast delivery and fail to deliver.
Distinguish between standard and express delivery. If you also offer express shipping for an additional fee, display both delivery times—the customer can choose. This transparency boosts trust and increases the average order value.
Update your settings during the holidays. Before Christmas, Easter, or other holidays, adjust your estimated delivery times to reflect the actual capacity of your warehouse and carriers. Customers who want their gifts on time will appreciate your accuracy.
Test it on your mobile device. Delivery information should be easy to read even on a mobile device. Make sure the text isn’t too long and that it appears in the right place even on narrow screens.
What the customer will see
Once the settings are configured correctly, the customer will see the following on the product page, for example: „Order today — we’ll deliver by Thursday, June 5“ or „Standard delivery time: 2–3 business days.“ This simple piece of information, placed right before the "Buy" button, is enough on its own to convince an undecided customer.
Conclusion
The estimated delivery time on a product page isn’t just a nice bit of extra information—it’s the answer to a question customers ask themselves with every purchase. E-shops that answer this question directly and promptly have higher conversion rates and more satisfied customers.
You can set up the Estimated Delivery Time for WooCommerce plugin in just a few minutes and see the results right away. For more information and to download the plugin, visit makemehappy.sk/product/estimated-delivery-time-for-woocommerce/.