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Most e-shop owners deal with a newsletter. How to write it, when to send it, how to increase open rate, how to segment the list. And yet, they're letting communications fall by the wayside that customers read many times over - without exception, without segmentation, without any effort to deliver. We're talking about transactional emails. What is a transactional email A transactional email is a message that an e-shop sends automatically [...]

Every order in WooCommerce means an invoice. And if you issue invoices manually - open your accounting program, overwrite name, address, ID, products, amount - you know what we're talking about. Five minutes per invoice seems little until you have twenty orders a day. Invoice automation is one of those things where investing an hour in setup saves hundreds of hours a year. A [...]

The customer browsed your e-shop, added the product to the cart, clicked Continue - and disappeared. No purchase, no explanation, no return. You are not alone. On average, up to 70 percent of customers who add a product to their cart don't complete the purchase. For most e-tailers, that means they lose more sales than they actually make. The good news is that most abandoned carts [...]

If you're running a WooCommerce store and you want Google to find you - it's not enough to have good products. You need Google to be able to read, understand and display them correctly in search results. That's exactly what Rank Math, one of the most comprehensive SEO plugins for WordPress, is designed to do. This tutorial walks you through the entire setup of Rank Math for WooCommerce from start to finish [...]

Most e-shops communicate with customers when they want to sell them something. A newsletter with a discount, a reminder for an abandoned cart, a promotion for the weekend. All logical - but the customer sees it exactly as it is: communication in the interest of the seller, not his. What if you wrote to a customer once a year because you were thinking of him? Name days are [...]

Customers in Slovak e-shops increasingly pay by scanning a QR code directly from banking applications. It's fast, secure and requires no manual entry of account number or variable symbol. If your WooCommerce e-shop doesn't offer QR payment yet, you're missing out on a convenient payment option that your customers know and trust. In this tutorial, we'll show you how to set up [...]